Having an effective marketing strategy when it comes to real estate can make the word of a difference. This means, of course, having effective marketing materials. Getting your ducks in a row in terms of marketing materials means you can draw the attention of buyers, which can turn into sales, and who doesn’t want that? Here’s a small guide to essential real estate marketing materials you must have.


Flyers are a great way to pique interest, especially if you make them eye-catching. They’re perfect for displaying images, prices, and information about upcoming events. These are easy to hand out at property fairs or open houses, or they can be delivered right to people’s doors.

Make sure the images are the star of the show and make the text concise and easy to read. Also, make sure any contact info is super clear, so buyers know how to get a hold of you!

Postcard Front for real estate listings

The front of a simple but bold postcard.


Postcards can be an effective and fun way to get the word out about your real estate listing. They’re an innovative twist on direct mail materials, so they’ll catch the eyes of potential buyers more. Since they’re smaller, the information you can put on the postcard will be limited. Focus on what you have to offer, but let the photos do most of the talking.

Door Hangers

Door hangers are a great direct real estate marketing material. They’re perfect for advertising an open house and have just enough space for property details, contact info, and high-quality photos. You can hang them on doors of properties that are up for sale, or you can hang them on the door of your real estate listing so that people can take them if they want some more information.

Video Tours

Don’t be fooled into thinking real estate marketing materials are print only. The most effective real estate marketing campaigns will combine both print and digital, using one to reinforce the other.

Videos are a great way to allow potential buyers to get a feel of your listing in a more personal way. Adding a video to your listing online will help you stand out from your competitors and are a great way to engage buyers.

Drone shot of home with mountain views in background; useful for real estate marketing materials.

A dramatic drone shot will wow potential buyers!

New Tech

Revolutions in tech have had a big impact on a lot of things, and real estate marketing has been one of them. The latest marketing weapon in real estate is the use of dramatic camera drone photography/videography and video tours in online listings. Showing off the sweeping mountain views above your listing is a move that will ensure you stand out from the competition.

Exclusive Edge Media is Ready to Help

Using a combination of print and digital marketing materials for your real estate listing is guaranteed to be a success. But don’t go running around to five different businesses to get all these done. Exclusive Edge Media can get all of these things done for you! From marketing materials to aerial drone services and real estate photography, we can be your one-stop-shop for your real estate marketing materials. We service those in Montrose, Telluride, Ridgway, Ouray, Crested Butte, Arrowhead, Cimarron, Gunnison, Dolores, Grand Junction, and Durango, as well as anywhere else in Colorado.

Book with us today!