When it comes to brand photography, it’s more than just taking a picture. High-quality photography is an important asset that will contribute to your overall branding and success. Wondering what makes it so important? Here are a few reasons why.
Your Media Represents Your Brand
The price of brand and commercial photography can be daunting, especially if you’re a small business, but it’s important to remember that your media represents your brand.
So, what do we mean by this? If you have low-quality, unprofessional photos on your website, it can send that same message about your brand and the products you offer to consumers that are looking at them. The photos you present do a lot of heavy lifting when it comes to first impressions and conveying who you are as a business. Don’t skimp!
Customers Want to Get to Know You
When you need to fill some gaps on your website, stock photos are an option that many turn to. And why not? They’re helpful, professional, and there are thousands to choose from. But while they can serve certain purposes well, they are not the ideal way to showcase your business. The main reason is that they are not photos of your business.
Your customers want to get to know you! And they want accurate representations of your product and services. Stock photos don’t help with that, and even worse, they could give people a false impression of what you have to offer. The best way for potential customers to get to know your business is to use actual photos of your business, space, products, and wonderful team members.
Images Can Help People Find You Online
If your business is online, it’s possible you’ve heard of search engine optimization or SEO. If you haven’t, then no worries, here is the quickest crash course on it! SEO is the practice of optimizing your website to get organic, unpaid traffic from search engine results pages. The reason why you want to implement SEO is to rank higher on search engines. The higher up you are, the more people will see your website and click on it!
So, when it comes to SEO, Google (and other search engines) like new, unique stuff. There’s a lot of elements it takes into account, but one of the unique elements it likes is images. Quality photos that you’ve had taken not only look good but make Google very happy. These photos can now show up in Google Images and help engage your customers and keep them on your site longer.
They’re a Versatile Asset
The phrase “content is king” is a super popular one when it comes to marketing your business online. It’s a tired saying, but it does still hold a lot of truth. When people think of content, they often think of blogs or other writing. However, photos are content too, and they are a pretty powerful, versatile form of content.
Online, professional brand photography can take you far. They can be used to make your website more engaging. They can help to build your brand presence on social media like Facebook, Instagram, LinkedIn, and Pinterest. And offline, they can be used in brochures and promotional materials. When you invest in professional brand photography, you provide yourself with ammunition to enhance your business’s marketing efforts in a ton of ways.
Invest in Your Business
Professional brand photography is a great investment to make for your small business no matter what industry you work in. Let Exclusive Edge Media help provide you with high-quality images that showcase your business front or products. We service those in Montrose, Telluride, Ridgway, Ouray, Crested Butte, Arrowhead, Cimarron, Gunnison, Dolores, Grand Junction, and Durango, as well as anywhere else in Colorado.