You may have heard that video is something you should be taking advantage of in the real estate market. But nobody tells you why it’s so important! Video marketing is an invaluable resource that can transform your practices, and here’s why you should start using it.
Do Videos Help Sell Real Estate?
The short answer is: yes! Video marketing is a powerful tool because it fosters engagement, storytelling, and authenticity. It may seem like a lot of trouble, but it is worth the effort. According to the National Association of Realtors (NAR) in 2020, they found that 73% of homeowners are more likely to list with a real estate agent who uses video.
Listings without video are easy to skip over or forget about. Those that use video and aerial images are much more appealing to buyers and sellers.
Why You Should Use Video Marketing:
Videos Allow the Buyer to See and Feel the Property
A common question is “Why do I need a video when the listing already has photos?” Photos and slideshows are great, but they only reach the buyer with sight. Video hits them with sight, sound, emotion.
Real estate videos allow the buyer to see and get a sense of the space of the property while connecting with them emotionally through music. These combined aspects help to form a lasting connection with the property – and even you as an agent.
Homeowners are Consuming Video Content A Lot More
According to NAR, 90% of homeowners start their real estate search online, and video is one of the best ways to engage them. HubSpot found that a majority of consumers prefer video content to other available content. And with the pandemic, it has overwhelmingly increased the amount of online videos people watch.
Videos capture attention and are consumed quicker than reading. Why read about the features of a home when the buyer can actually see them without having to go anywhere?
Videos are Engaging and Shareable
Video marketing is a smart way to share a listing because videos quickly capture attention. And when done right, they can be highly engaging. When a video is engaging, it makes viewers more likely to share the content on social media platforms.
Another helpful fact, in 2019, Google changed its algorithm that makes it partial to video content. This could be because Google owns YouTube, but regardless, it gives your real estate video marketing a pretty good leg up.
Video Marketing is Easier Than You Think
Most agents avoid video marketing because they think it’s too difficult or will require extra work. But there is no extra work needed on your part if you hire a real estate video company! At Exclusive Edge Media, one of the most popular real estate services we offer is our Home Video Tours. We service those in Montrose, Telluride, Ridgway, Ouray, Crested Butte, Arrowhead, Cimarron, Gunnison, Dolores, Grand Junction, and Durango, as well as anywhere else in Colorado. We’d love to help you!